Sign in or 
Share this
News and Journalism
 | Don't moan at us to run programmes or stories about you - do it yourself. The democratisation of the media was one of the key issues discussed by the news and journalism stream. Andy Duncan and Mark Browning had earlier taken a bashing for not giving Christians more air time. But the answer lies in the hands of charities and churches themselves, said Amanda Hancox from BBC Factual Radio, producer of Iconoclasts and After Death, What?. Yet this is exactly what mainstream broadcasters fear most. Freaking out "Anyone can set up their own radio station and reach anyone around the world. People will come to Tearfund radio, for example, if they are interested in that sort of stuff," said Ms Hancox. "The big organisations like Channel 4 and the BBC are freaking out about this. "The real challenge for people is doing it for yourself. You need to think quality not quantity - you don't have to broadcast for hours like BBC1." But Christians have been slow to adapt to new media. "We have to be much more clever in terms of marketing," said BBC veteran and media trainer Julia Bicknell. Nerdy bloggers shame CBS "Certain blogs in America now have more readers than regional newspapers, which is amazing because I can have a blog, you can have a blog. Ninety per cent are written by American high school students and are incredibly boring. But there are opportunities for people who are good communicators." She encouraged Telegraph motoring writer Erin Baker to blog about learning to ride a motorbike. Baker took some convincing, but her blog became a huge hit because she wrote with such wit. Blogs are also changing the way news is being reported, with one group of American "nerdy bloggers" exposing a CBS story about George Bush as fabrication, by using old-fashioned investigative journalism. But traditional Christian and mainstream media organisations can both take heart, said Ms Bicknell. "People will be so bombarded by everything that you'll still need your trusted guide, whether that's UCB radio or the BBC giving you their idea of the top 10 stories because you haven't got time to decide yourself," she said. Elizabeth Hopkirk |
medianetacademy |
Latest page update: made by medianetacademy
, Jun 12 2007, 8:49 PM EDT
(about this update
About This Update
Edited by medianetacademy
6 words added view changes - complete history) |
|
More Info: links to this page
|
There are no threads for this page.
Be the first to start a new thread.
